How to be the Magic that Attracts Corporate Customers

There is a difference between selling to big corporate business and solo entrepreneurs or smaller business owners.  If you’ve been wanting to close business with a big corporate account but just feel too small and don’t know where to start – today I want to share how you can use being a small business owner, to your advantage to win and attract corporate clients.

A lot of people that work in a stuffy corporate environment can be miserable. They work set hours, often long hours. They constantly feel they have to watch their back, and they are ever fearful that they may make the wrong decision. To make things worse, things such as praise or validation are often in short supply. Thinking back, those are probably some of the reasons you and I left the corporate environment and became entrepreneurs or our own small business owners.

So how can you use this to your advantage?

One thing about my work – is that I love what I do.  Likely you do too.  You’re likely passionate about your offering.   You could be doing something specific like working on marketing plans for financial advisors or something more general like offering business marketing consulting services – whatever the case, you can be the breath of fresh air than an organization needs. You can be the person who provides validation and encouragement.  You can be the person walking around a corporate business spreading fairy dust. Being the person that can see solutions, listen to ideas and encourage people in their work is like working magic in the lives around you.

Once you learn how to build relationships business to business business consulting can be a lot of fun.

The thought of having to deal with internal politics used to really put me off. That’s not who Bernadette Doyles is, I used to tell myself. But then I started to learn how to play the game. And I actually started to enjoy it. It is not just about learning how to make political manoeuvres.  It is about understanding the game, understanding how corporates work. When you can do that everyone wins.

• Understanding how corporates work helps you provide targeted marketing solutions to corporates. Knowing what is important to people in the organization, what their motivations and interests are help you to meet those needs more accurately. It helps you to become invaluable to the organization.

 

• Understanding how corporates work helps you to create real business proposals that actually win you clients. When you understand the corporate dynamics you learn to write proposals that speak to more than one person. It is not just a summary of your first meeting. Rather it is a winning business proposal that can be understood by anyone in the organization.

 

• Understanding how corporates work helps you to understand the importance of business continuity. Remember corporates don’t like to rock the boat. They want results, but they don’t want dramatic changes. Understanding this ensures you use the right language when presenting business proposals to your customers.

 

• Understanding how corporates work helps you to come up with new strategies. If you understand that the decision making process may be lengthy, it can force you into thinking of alternative products or services that can be easier to sell.

 

Being an entrepreneur and yet being able to understand corporates is a very strong position to be in. It means that you can offer real value to their employees and their organization. It’s not just about political game playing, it’s about learning to play the game so that you can be the breath of fresh air every organization needs.

Learn how to win big business with corporate clients – even if you’re not a big business yourself.   Use it to your advantage.   We’ll show you how at the www.sellingtocorporatessummit.com. You can register for FREE for a short period of time.   Enjoy!